2012 July 9

This year is all about sportwear: whether it’s the American Masters being dominated by female fashion or Wimbledon’s fashion icons from Pippa Middleton to Serena Williams – who wore what she called ‘sports vintage’ picking items from her favourite sports outfits over the past decade, sports fashion is dominating, like Federer over Murray.

The hot colours for women this year are fuchsia, orange and white. Michelle Wie, the golfer, is wearing a predominantly fuchsia palette this year – team a bright pink or magenta camisole with white capris or a white skirt to get the look yourself, and coordinate it with converse trainers in fuchsia or orange.

Accessories are sports related. At the Masters, women were wearing golf tees in their hair, and pom-poms in tennis ball colours appeared on hair bands worn at Wimbledon. Sports bags this year are tote style and white and have large bold images. Pac-man, variations of the Nike swoosh and the Olympic rings are all proving popular and coordinate in colour with those bright T-shirts.

White is ever-present and white polo-shirts are a classic look, being worn this year with coloured denim and either platform trainers or converse. Flip-flops are hardly featuring this year which might be because of the weather or could be because the beach look is hardly making a blip on the fashion landscape.



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