2009 December 14

pinkAs recently reported across the UK, a pressure group is asking parents not to buy their little girls pink presents for Christmas, and of course, little boys see pink as the most horrible colour in the world, associated with frills, playhouses and kissy games.

But if you’re not so little, pink is the new black. For several decades, City bankers and other financial types have worn pink shirts and pink ties, and even read the ‘pink pages’ which contained the finance news. Pink polo-shirts and golf shirts have been popularised by the world’s sporting stars and next year’s 2010 English cricket opener between county champions Durham and the MCC will be played in Abu Dhabi …using pink balls

Pink is the colour of choice in high fashion and the High Street, according to  Robert Johnston, associate editor of GQ magazine and it’s not just fashion, 5% of shirts sold by the English shirtmaker Turnbull & Asser, are pink.

To wear pink well, pick a shirt or polo-shirt with a strong colour, a pink that’s too pale can make a man look as if he’s just washed a white top with something red and had the colour run. Team a pink T-shirt with black trousers or with jeans, but not white, brown or red which look a bit Starsky and Hutch, and if you’re not entirely comfortable about starting with pink clothing, choose a T-shirt or rugby shirt that is striped pink and other colours to ease you into this flattering colour.

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