UK Clothing E-commerce Continues to Grow

Designer Links Lyrics and T-Shirts

Shirt Firm Reveals Sales are Positive


  Del.ico.us
  Google
  Yahoo MyWeb
  Blink
  Digg
  Furl
  Simpy
  Spurl

 
 
 
 
 
 

T-shirt firm 'builds a community'

Tuesday 12th of December 2006 02:30:00 PM

Online t-shirt distributor Threadless is building a community through its design competitions, according to a report.

The firm takes entries from registered users of its website, staging a t-shirt design contest each week, says NPR.

Members then vote on their favourite tee and the winners get printed and sold through the Threadless website.

T-shirts are generally funny and satirical, with one example being a take on Leonardo da Vinci's iconic painting The Last Supper which features fast food icons such as Ronald McDonald and Colonel Sanders and is known as The Fast Supper.

Apparently the Threadless website was started by two young university dropouts who wanted to build both a business and a web-based community, while co-founder Jake Nickell says the firm must be considered a community first and foremost.

Some 150 entries are received for the tee shirt contests each day, while members have ten days to register praise for their favourite.

Co-founder Jake Nickell told NPR: "When you have something that people care about, they will spend their time to make sure it stays good."

"Every move we make is transparent. If we screw up we apologise; if things go well, we reward people. I mean it's really just like hanging out with 400,000 friends."

The company is offering a number of promotions for the Christmas season and prints both t-shirts and sweatshirts.

View our T-Shirt collection here

www.polo-shirts.co.uk: leaders in wholesale t-shirts