British Fashion Council Plans Celebration

The New Cashmere Sweaters by Pure and Peter Scott

August London Retail Sales Figures Are Encouraging


  Del.ico.us
  Google
  Yahoo MyWeb
  Blink
  Digg
  Furl
  Simpy
  Spurl

 
 
 
 
 
 

T-shirt entrepreneurs 'making fashion waves'

Tuesday 14th of November 2006 01:00:00 PM

Threadless, a US-based t-shirts company set up by young Chicago entrepreneurs, saw its sales quadruple last year for the fourth consecutive year, it has emerged.

The firm, which was started after a t-shirt design competition, recorded $6.2 million (£3.2 million) in sales last year, reports the University of Evansville Crescent.

Using the internet, founders Jake Nickell, Jacob DeHart and Jeffrey Kalmikoff - who dropped out of university - ran an online t-shirt design competition, printing the winning entries to create new tees.

Threadless now prints up to six new designs per week and has featured in magazines, with t-shirts worn by independent rock bands.

"It's gonna sound weird, but I never really felt like what we were doing was a legitimate business," Mr Kalmikoff told the publication.

"We were just doing what we thought made sense and what we were comfortable doing. I certainly don't look at us and think we're business gurus or anything like that. I just think that we were, like, champions of common sense."

Meanwhile, a new clothing line from two young t-shirt designers has debuted in the US.

Katie Kelly and Kris Ewton established Kovet Kouture on the back of a desire to make affordable t-shirts, reports the Boston Globe.

www.polo-shirts.co.uk: leaders in wholesale t-shirts

View our T-Shirt collection here