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Polo Shirts Home » Industry News » Sweatshirt ball raises $225,000
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Sweatshirt ball raises $225,000
Monday 30th of October 2006 10:40:00 AM
T-shirt, sweatshirt and polo shirt manufacturer Russell Athletic has raised more than $225,000 (£119,000) in a charity ball. Sporting black tie and sweatshirts, the guests supported the Cystic Fibrosis Foundation (CFF) at the event, which was hosted by the InterContinental Hotel in Atlanta.
Guests included Dominique Dawes, Olympic gold medalist and current Women's Sports Foundation president, while the decorations incorporated the sweatshirt theme with a red carpet made of fleece.
"How often do you get to enjoy a night of high style while you wear a sweatshirt? This ball was not only a great way to give back to an extraordinary cause, but also share in the celebration of the sweatshirt's 80th birthday," said Alex Hodges, Russell Athletic's vice president of marketing.
In order to help raise money for CFF, the partygoers bid directly at auction to support the organisation's research.
For each $1,000 raised over the course of the Bid for a Cure auction, which raised $36,000, Russell Athletic pledged a sweatshirt to cystic fibrosis treatment clinics.
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