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Design house launches charity t-shirt range for kids

Monday 09th of October 2006 01:30:00 PM

New Zealand fashion house World has produced custom designed t-shirts to promote health services for children, it has emerged.

The fashion designer, which displays its collections on catwalks across the globe, has joined forces with other brands to support children and allow them to show their style, reports fibre2fashion.

Custom designed t-shirts for infants to 14-year-olds will raise funds for the Starship Foundation, a charity which provides equipment and support to child patients and their families.

"This exciting project has joined three of New Zealand's most iconic brands to work together for the same great outcome – an affordable designer t-shirt that gets kids supporting kids," World director Denise L'Estrange-Corbet told the publication.

She added that children could gain "a great sense of pride and achievement" from knowing that what they are wearing is helping other children.

The t-shirts are aimed at encouraging youngsters to think about helping those facing difficult circumstances.

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