Competition to Design T-Shirts for Cannes International Advertising Festival

Levi’s and T-Shirts Make a Fitting Outfit

Clariant Makes New Dyes For All Clothing Including T-Shirts

T-shirt manufacturer 'to take on rivals'

Thursday 28th of September 2006 12:30:00 PM

US-based t-shirt, sweatshirt and polo-shirt manufacturer Gildan is set to take on its rivals in the retail market, according to a report.

The manufacturer, a market leader in the wholesale t-shirt market, is planning to extend its offering to compete with Fruit of the Loom and Hanesbrands through a major retailer, CBC News reports.

Laurence Sellyn, Gildan's chief financial officer, highlighted future intentions to build the brand as a full-line active-wear supplier.

Meanwhile, Doug Cooper, an analyst with institutional investment firm Paradigm Capital, said the manufacturer is well positioned to compete.

"I don't think there's any question - they can for sure," he told the news provider.

"Gildan has certainly won market share against them in the wholesale environment because low-cost wins."

In order to reduce costs, Gildan has recently announced a restructuring that will see operations at its North America plants downsized.

Find Gildan products here