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T-shirts go green

Friday 22nd of September 2006 01:00:00 PM

T-shirts, sweatshirts and polo-shirts look set become increasingly environmentally friendly, as sales of organic cotton grow.

Analysts predict revenue will increase more than threefold over the next two years, to $2.6 billion (£1.4 billion).

Following last week's Organic Exchange meeting in Holland, where leading industry specialists gathered to discuss the benefits of using the material, Rebecca Calahan Klein, the group's president, said the attention from big global payers is "very important" to growth of the organic cotton market.

"By using organic cotton, companies can bring added value to their customers and position themselves for long-term growth," she told the Times.

In fact, one of the issues raised at the conference was whether there would be enough fibre to satisfy the growth in demand for organic cotton.

"We have indications that conventional cotton farmers are likely to convert to organic, with brands now actively looking at supporting new yarn development," Ms Calahan Klein told the Inteletex.

Organic Exchange is a not-for-profit organisation based in the US, which aims to expand organic agriculture, specifically focusing on increasing the use of organically grown fibres.

View our Polo Shirt collection here