The question some fashion sites are asking is this: which country is becoming the reigning plus size retailer? Is it the UK, the USA, Australia or...? The answer is that the USA retailers are still seen as the most likely to carry the right sizes for larger women, but the UK and Australia online fashion sellers are rapidly catching up. It’s an expanding market that has no end in sight.In fact, American women have almost exclusively bought all their clothes from national retailers. But it would seem that there is room in this niche market for retailers around the world. Sites like evans.co.uk and yoursclothing.co.uk are entering the market and selling to USA plus size women.
Plus sized women, just like all women, love their comfortable clothing like tees but a woman doesn’t live by tees alone. That’s why these consumers are shopping online for their t-shirts, dresses, skirts, pants and more. The UK plus size specialty retailers are getting high marks too for quality and price.
American women have even shown they have no problem waiting the extra time it takes to ship from the UK. They can go online and order their sweatshirts or sweaters and then brag about buying their clothing from the UK. American women love to be able to say their outfit, admired by friends and family, came from England.
Australian fashion retailers are also entering the market with great success. You can check out CityChic.com for example and see what the world has to offer in the way of plus sizes. The USA plus size retailers have gotten somewhat comfortable as market leaders, but the competition is heating up quickly.
(c) Image by Adrian Gtz,www.sxc.hu/