Tees and Skinny Jeans

Thursday 21st of October 2010 02:53:51 AM

Tees and Skinny Jeans

Wouldn’t it be nice if you could put on some skinny jeans and one of your tees and actually look, if not skinny, at leas slimmed down? That was the goal of Catherine Hart when she started the Hello! Skinny Jeans brand four years ago. The Jeans have been so successful that the company already sells globally. The jeans were designed to fit average women and not only the thin models seen on the catwalks. But most importantly for many women is the fact they were designed to make women look thinner.

The difference between the Hello! Skinny Jeans brand and other jean brands is that the Skinny Jeans brand doesn’t want to be a trendy style that comes and goes. Instead, the goal is to be a brand women can rely on as always being classic. There may be new cuts and new washes but the styling will stay classic and will always be cut to take pounds off and not put them on.

Hello! Skinny Jeans has appointed Intimates Lingerie of Cranbrook,Kent to distribute its products in the UK and Ireland. Fiona Prentice is the Brand Manager for Intimates Lingerie. She was quoted as saying, “Intimates Lingerie Llp has a wealth of experience in shapewear, lingerie, sleepwear and swimwear. Eight years ago, Intimates brought Spanx to the UK for the first time, helping women to enhance their figures and feel more confident. Since then, the UK shapewear market has exploded with Spanx remaining the market leader. With an eye for something new and exciting, Intimates embraced the opportunity to add hello! SkinnyJeans to the brand portfolio. We like products that work and make women feel great and believe that hello! SkinnyJeans provide similar opportunities for women to our current products with unique, fun-branding and, most importantly, fashionable jeans that do not compromise style for the slimming and shaping benefits that they offer. Hello! SkinnyJeans have seen in Intimates the vision that has supported the growth of Spanx in the UK and have decided that our business model supports their plans to launch the products in the UK and Ireland.”