You may just be getting used to the idea that summer is now long gone, but retailers are talking Christmas. The IMRG research group issued a new IMRG Capgemini e-Retail Sales Index report and it shows online sales keep rising. More and more people are going online to buy everything from t-shirts to food. In September, UK online shoppers spent as much as £4.8 billion. That is a 24 percent growth rate comparing year-to-year.The sales of clothes, shoes and fashion accessories alone rose 28 percent from September 2009 according to IMRG. On the hand, store sales are declining according to the British Retail Consortium. This is bad news for High Street but good news for online clothing retailers. The fact is that shoppers are extremely cautious today about how they spend their money and they look for the best bargains which are often online.
It is expected that many consumers will spread out their Christmas shopping this year so they don’t get hit with a lot of expense in December and January. That may be another reason why online shopping is rising as buyers look for Christmas bargains between now and the holiday. In the UK the impact of the austerity program is of concern and that is another reason consumers are more careful about how they spend money. Currently the nation is experiencing government reductions and job insecurity. In addition, the VAT tax is increasing to 20%. All of this puts a squeeze on consumer finances.
If you want to make sure your Christmas spending doesn’t destroy your December finances, then a good time to start shopping or clothes and other gifts is right now. The numbers show that online prices are the lowest.
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