Polo Shirt Logos Should be Well Placed

Monday 23rd of April 2012 07:28:36 PM

Polo Shirt Logos Should be Well Placed

Where should you place your logo on a promotional polo for optimum visibility? Is a consumer apt to wear a polo shirt with a small logo as opposed to a large logo? Have you ever received a great looking shirt from a business only to find the logo falls in the wrong place once you actually wear the shirt?

Once the decision to brand and market using promotional clothing is reached it is time for the real work to begin. Your promotional shirt will represent your business and it must look exceptional – no off center logos, no bleeding colors. Matching the right logo to the right shirt is very important. You will need to consider the latest high tech fabrics, the season’s fashionable colors, and new ways of applying logos to polo shirts.

Promotional experts report the two biggest mistakes business owners make is choosing cheap shirts that send the wrong message to potential clients and customers and ordering stock in only men’s sizes. The men’s small is not cut for the female body; the neck is too wide and will look droopy. Both of these mistakes should be avoided in order to send the right message.

The trendy fabrics right now for polo shirts are moisture wicking materials and other ‘high performance’ textiles. These fabrics have required new methods of logo application. New dyes are available that work exceptionally well with high tech fabrics.

There are two basic options for polo shirt logos: embroidery and appliqué. When using a larger logo it is preferable to go with embroidery. However, when logos are small it becomes hard to reproduce them accurately with embroidered stitches. Appliqués are best for small logos. To create an appliqué colorful fabric is inserted and sewn into the logo.

Size, placement, and color all combine to make the polo shirt visually appealing. The size of the logo can vary from large to small. A large logo works well for large events. For example, trade shows, sports events, and men’s shirts frequently benefit from larger logos. Small, quarter size logos are perfect for women’s shirts, gift shirts, give-aways, and uniforms.

The most popular place to insert a logo on a cotton polo shirt is the left breast. Business owners must determine the visibility of the logo when considering placement. In addition to the left breast, logos can be placed on the left or right sleeve, on the left or right collar, and on the back of the polo shirt.

When choosing polo shirts with a logo for corporate wear it is important to go with neutral or deep colors. These tones will fit in with the corporate office and keep a professional atmosphere. Bright, vivacious colors that attract attention are perfect for polo shirts used for give- aways or for employees on a sales floor.