The Promotional Hoodie Shines for Fall

Thursday 04th of August 2011 12:01:13 AM

The Promotional Hoodie Shines for Fall

The hoodie is in everyone’s sights for fall. Top designers included this ‘skateboard’ classic in their runway shows and promotional clothing companies are following suit by upping their offering of styles and colors for the season.

The basic hoodie is a sweatshirt type garment with a hood. It has one or two large front pockets, a drawstring that is used to adjust the hood, and comes in two styles – zippered and pull-over. These sweatshirts with hoods have become iconic fashion pieces that first appeared on the scene in the early 1930’s as protective garments for outdoor laborers. In the 1970’s Sylvester Stallone made the hoodie once again fashionable when he wore one in the movie Rocky. Lately, the hoodie has been the go-to garment for skateboarders and other trendsetting young adults. This has led to the resurgence of its popularity.

What should promotional clothing distributers and buyers look for when purchasing hoodies? The colors for fall are vibrant. Vivid reds, rich oranges, and royal blues are popular and will be big sellers. In addition, purple, yellow, black, and gray are always big fashion winners.

The hoodie is made of cotton jersey which results in a durable product. It will hold up to numerous washings without fading and is perfect for a variety of imprints. Classic imprinting such as silk-screening and embroidery work well with the hoodie and it is very accepting of new transfer techniques.

Several styles of the hoodie are available. With its rise in popularity the hoodie now comes in different cuts and lengths, different thicknesses, and with other options. These choices make it an even more popular choice with buyers.

For the consumer, the hoodie is a great way to brand their business. The hoodie makes a fashion statement and lets potential customers know that the consumer is current. It guarantees that they will be remembered!