Wear T-Shirts in a Material Girl World

Thursday 01st of July 2010 06:40:51 PM

Wear T-Shirts in a Material Girl World

The Material Girl Madonna has a Material Girl daughter named Lourdes who is 13 years old. Madonna and her daughter are introducing a new line of clothing for teenagers. Prices are quite reasonable because the clothes are intended to give teens on a budget access to fashion.

The clothing line has been described as being a throwback to the 1980s. There’s a studded vest for example that you can wear with colorful t-shirts. Other clothing pieces include jeans with ankle zippers and a short-short-short black dress. Some of the clothing is definitely reminiscent of Madonna’s on-stage outfits that received shocked comments in their day but this line is toned down so it’s teenage appropriate. The fashion line goes head-to-head with fast fashion stores. The new line will first appear in Macy’s department stores because Macy’s needs to capture more of the teenage market. Macy’s has an image as a store that caters mostly to more mature women so the addition of this line will round out their clothes lines. The Material Girl line of clothes is designed to compete with fast fashion by offering quick turnaround of new styles and pieces.

The fashion industry around the world has seen a decline in consumer spending and that includes in clothes and fashion accessories. Sales of everything from dresses to sweatshirts are down. That’s one reason the Material Girl line is being kept affordable. By most celebrity clothing standards, the Material Girl line is downright cheap. It is with some trepidation that the Material Girl line is introduced. Everyone understands that tween and teenager get bored easily. They switch from fad to fad as they search for their own personal style.

The Material Line will include clothes, handbags and shoes. There will also be a Material Girl jewelry line.