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Sweatshirts Are On the Go!

Thursday 16th of December 2010 07:14:23 PM

The Eastern Shore in Delaware is always busy with people surfing and skateboarding wearing their sweatshirts with hoods which are affectionately called hoodies. Hoodies are so practical. You can take the hood off while in action. When you stop moving and get chilly, the hood can go up and keep you warm. A couple of the big names in the surfing and skateboarding fashion industry are Quicksilver and Billabong. The manager of Coconut Kids Tamara Ulmer said, "They relate to surfing and we're a surfing community. It all just fits in." Their best selling item is the Quicksilver sweatshirts. Another good selling brand is Volcom, who is based in California; they have a philosophy of “youth against establishment.” The designs on the sweatshirts reflect the skating world created by artists working for Volcom. The manager for K-coast Courtney McCarraher said this about the sweatshirts and hoodies, “They are fresh, new and the designs are edgier than Roxy and Billabong, they are more classic.”

Many consumers prefer the zip up styles of hoodies rather than the over the head versions. The manager of the shop Quiet Storm in Rehoboth Beach, Karen Collins, said "The zip-ups are the No. 1 seller," and added "Pull-overs just aren't as strong..." Zip-ups are much easier to put on and take off. There are now also sweatshirts that have a Sherpa lining inside them, so that these items of clothing can also be used as a jacket as well as a hoodie. Parents no longer need to worry about their children being cold while out surfing or skateboarding. Sweats are now becoming very fashionable. There are all kinds of designs and styles on the market.

(c)Image by Renaude Hatsedakis, www.sxc.hu/

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