Eco-Fashion T-Shirts

Monday 24th of May 2010 06:35:07 AM

Eco-Fashion T-Shirts

The fashion industry continues to place growing emphasis on eco-fashion. Eco-fashion is textiles produced using responsible methods. Recently the Environmental Justice Foundation (EJF) revealed that pesticides used in cotton production leads to the death of approximately 20,000 people per year. Cotton growing methods continue to be a concern of organizations monitoring environmentally sound practices. Because so many textiles are produced using cotton, it only makes sense to make cotton growing methods the center of attention.

The EJF is sponsoring a bicycle journey to bring attention to the problem of pesticide use in cotton growing. Larissa Clark is the Marketing and Public Relations Manager of EJF. She told FashionUnited, “We wanted to do something different to raise awareness and funds for our ethical cotton campaign to end social and environmental abuses in the cotton industry, like forced child labour and chronic health impacts from exposure to toxic pesticides that farming communities face. Rather than putting on an ethical fashion show, we decided to get people on their bikes by making a 300-mile bicycle journey between two of Europe’s iconic style capitals – London and Paris – to promote a fairer future for the fashion industry and raising £15,000 for the charity’s work. The aim of the cotton campaign is to eradicate the use of forced child labour and the deadliest pesticides from cotton production and promote sustainable alternatives.”

The increase in sales of clothing made with organically grown fibers, like t-shirts, proves people are becoming more aware of the environment. But organizations like the EJF want to end all deaths that are due to the use of pesticides and unfair labor practices. As a result of their ongoing efforts, more and more retailers are making sure they know where their clothes are coming from and the production practices followed.