Predicting global fashion trends of the future is not an easy thing to do. People’s fashion whims are impacted by so many things including the condition of the economy. But predicting fashion trends and evaluating current styles is exactly what WGSN does. Are military styles going to remain popular? Are polo shirts in the fashion picture? Will printed t-shirts become an elite fashion item?WGSN watches and predicts in the fashion trends, and now it also awards. The company has announced a new Global Fashion Awards program that will “recognize and reward those businesses and individuals who are pushing the boundaries of fashion, propelling the industry forward and setting the style agenda on a global scale. (per their 3-May-2010 press release). On 10-November-2010 the awards will be announced at the ritzy Waldorf Astoria in New York City.
According to the press release, the categories include retail/VN and Buying; Design and Trendsetting; Business; Marketing; and Industry Stars. Not only will awards be given in each category, there will also be honouree status awards announced with the award recipients coming from Americas, Apac and EMEA.
The CEO of WGSN said, ““Over the last two years, the fashion marketplace and the fashion consumer have changed dramatically, fostering a hotbed of inspired innovation in creative development, product marketing and business operations across the industry and around the world. At WGSN we want to shine a light on those businesses and individuals whose actions, ideas and influence have served as an inspiration for both the fashion industry and consumers in 2010.”
It is the global aspect of these awards to be given to people and businesses that set the awards apart. A panel of industry representatives will choose the winners and the panel reflects global expertise. So if you want to know what colors in t-shirts, polo shirts and sweaters to buy to make your wardrobe last, keep your eye on the WGSN awards. They can see into the future with remarkable accuracy.
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