The last time you entered your bank you may have noticed all the tellers and officers wearing matching white t-shirts or polo shirts. The shirt was most likely color coordinated and included the bank’s logo. The entire staff presented a unified professional image.One theory for the new surge in corporate wear is the backlash from the dot.com fall out. Several media outlets have suggested that employers are trying to reign in their employees by instituting a dress code.
Fortunately, nothing could be further from the truth. Small business owners and large corporations are hoping to give their staff members and employees the freedom to advertise their business both while on the clock and off. While at work employees are easily identifiable. Once off the clock they can wear their shirts outside of the office and be seen by still more potential customers.
Business owners who are investing in promotional tee shirts or polo shirts for the first time will want to work closely with their distributer. He or she can suggest trendy colors or colors that fit well with the business. They will also have the best information concerning embroidery and silk-screening for the logo. In general, tee shirts are normally silk screened and polo shirts embroidered.
When ordering, a business owner will want to consider the makeup of his staff. How many men and how many women does he have on staff? Promotional tee shirts and polo shirts can be ordered in tailored styles for specific body types. And, other options can also be considered such as anti-wrinkle fabric treatments, stain resistant fabric treatments, and pre-washed fabrics.
The professionalism that you find in your local bank can easily exist within your own small business structure. A uniform consisting of cotton polo shirts or polo shirts, a great attitude, and a successful business plan are the keys to customer retention.
© Image by Rachel Grandinetti,www.sxc.hu/