Mix and Match Fashion Online?

Friday 31st of July 2009 02:18:55 PM

Mix and Match Fashion Online?

Have you ever thought how nice it would be if you could try mixing and matching various pieces of clothing without having to spend a lot of money? Thanks to the virtual world, Schway and the London College of Fashion, it’s possible. The London College of Fashion is offering a virtual world opportunity to mix and match outfits from a new student fashion collection.

Using the Schway app, it’s possible to experiment with a new look using college student creations. Students and graduates of the London College of Fashion have been working on the new fashion collection that can take advantage of the Schway online fashion application. Schway offers customers the opportunity to mix and max outfits from a variety of retailers with the new student collection being the most recent addition.

“Schway provided the students with an excellent online platform to showcase their talent. With the online fashion sales growth far exceeding that of the traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces our students have created,” Dr Julia Wolny of the London College of Fashion was quoted as saying.

Visitors to the website will find it possible to try all kinds of clothing including t-shirts, skirts, pants, jackets and so on. Schway and the London College of Fashion expect to continue their collaboration even after the live interactive collection showcase ends on 30-September-2009. The Managing Director of Schway, Eamonn Clark said, “The Schway way means that anyone can get close and personal to the designers’ latest creations and interact with them – something that, in the past, would have been the preserve of a chosen few attending the show”.