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Will the T-Shirts Play Music?

High End Chains Trying Not to Discount Polo Shirts

Sweaters for You and Spring for Fashion

Friday 03rd of July 2009 10:54:50 PM

The most popular fabric choice across the globe is cotton. It is easy and economical to harvest and can be dyed, printed, and adapted to many different uses.

Today consumers can buy cotton that has been improved in several different ways. Some cotton is resistant to wrinkling, resistant to fire or flames, and even dirt proof. All of these properties make the care of cotton, such as t-shirts, less complicated than ever.

The new improvements in cotton clothing have made it an affordable choice for consumers. The average shopper is looking for a t-shirt that does not fade after washing, a polo shirt that does not wrinkle, and a cotton sweater that does not shrink. Cotton allows buyers to get high quality for less money.

The Cotton Alliance supports new innovations in cotton production and sales. Jay Armor, a staff member, realizes that consumers want quality but can’t pay high prices. “We have been able to introduce new technologies that improve cotton fiber, fabric – from harvesting to the sales floor. The best part is that these technologies do not increase price. In some cases new harvesting techniques help to bring costs down for the average person.”

SANFOR is one such new technology that makes life easier. Cotton fibers wrinkle because they do not stretch – they do not have any elasticity. SANFOR is a processing that cotton can undergo to help prevent it from wrinkling, make it last longer, and even prevent shrinkage.

Another technique to make cotton clothing more durable is calendaring. This process gives cotton fibers more density. When the fibers swell and become denser they last longer and hold up to repeated wearings and washings.

All of these new innovations save the consumer time and money. Like Armor said, cost effective harvesting measures save money that is eventually passed down to the buyer. Clothing that lasts longer does not need to be replaced as often. An time saving techniques such as wrinkle resistant fabric are welcomed by everyone. Next time you are shopping look at the latest designs in cotton clothing.

(c) Image by Banjo Ari, www.sxc.hu/