Simple T-Shirts Fit the Times

Thursday 19th of March 2009 03:33:49 PM

Simple T-Shirts Fit the Times

The recession has certainly made people re-evaluate their priorities and re-balance household budgets. Those expensive fashion pieces suddenly don’t look as appealing when money is tight. That is what so many are finding as they try to make ends meet after years of prosperity. But what is interesting is that the entire fashion industry is also learning the value of frugality. Though there will always be catwalks and high-priced modeling contracts and clothing that can only be worn on the runway, the apparel industry is getting back to basics on several levels.

These practical levels include more wearable clothing and more eco-friendly production. In fact, it is apparent that as governments begin to seriously address the environment that the fashion industry will be expected to make some major changes. For example, the idea of disposable fashion will not fit in a world trying to protect resources. Clothing like organic tees will look “cool” while clothing manufactured in countries using child labour will not be acceptable to most consumers.

The impact of the recession will make wastefulness and ostentation less acceptable.

Mr. David Wolfe is the Creative Director for The Donegar Group. He believes that bling and one-season clothing will soon be seen as indulgent. He also believes consumer awareness of production practices is going to continue to grow and will begin to have a serious impact on decision-making.

So what can consumers expect next fashion season? They can expect classic and practical clothing that still has stylish designs.

The long term impact of the recession will be felt in most industries and fashion is not excluded. Reasonably priced clothing such as sweats and t-shirts are going to be the most fashionable choices to make for casual wear. Runways and catwalks make great venues for designers, but the average consumer wants to see practical applications of these designs.