Keep Them Coming Back With Polo Shirts

Tuesday 19th of April 2011 01:33:41 AM

Keep Them Coming Back With Polo Shirts

Promotional t-shirts and polo shirtsare the perfect choice for companies looking to stand out from the rest. They make great employee uniforms and customer giveaways. More importantly, they become walking billboards for your business.

Recent advertising studies show the advantage of giving t-shirts and polo shirts away at events, outings, or as customer gifts. It was found that almost 90 percent of the consumers surveyed were able to recall a company’s name or service after they were given a promotional t-shirt. A whopping 60 percent went on to buy from the company or use their services.

Promotional t-shirts and polo shirts also offer residual benefits the studies show. “Not only do the people who get the item become aware of your services. Every time they wear the shirt they are advertising for you. We even found that when the receiver stops wearing the t-shirt, usually after 6 months, 50 percent will be given away for someone else to wear,” states marketing expert Mark Senses.

What does this mean for your company? “Easily put, these results mean a major cut in your advertising budget. You give away 100 t-shirts at a cost of $8 apiece. Those hundred t-shirts have the potential of reaching over 100,000 people in 6 months. And if you give the t-shirts away to your target market the people they come into contact with when wearing your t-shirt will also be your target market,” Senses says about the real world marketing applications of the studies.

Promotional wear is a great way to brand your company or your business. It is a cost effective way to advertise and grow. If you are lucky your logo and t-shirt will become trendy, a have to have fashion item. You may end up actually selling the t-shirts because demand is so high. But, even if you don’t become a t-shirt seller you will benefit for months to come from your cadre of walking billboards.