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British Company Barbour Adds Crest to Clothing Including Polo Shirts

Wednesday 06th of May 2009 02:34:09 AM

A crest has been used for centuries as a symbol to represent a family name or special status. You don't see them too often anymore having been relegated mostly to the history books. But sometimes it makes an appearance as it has in the new line of Barbour clothing.

Barbour is a British outfitter that recently joined the Japanese designer Tokihio Yoshida to create a whole new line of clothing. Barbour is known for its classicly styled clothing but this new line will deviate from their traditional look. The collection will be called "Britprep" and it is intended to have a more contemporary design.

Barbour & Sofor is most famous for selling waxed jackets. It is an old British firm with a distinguished history and Royal Warrants from several members of the royal family. The new Britprep clothing line will include rugby shirts, blazers, jackets, and polo shirts. It is on these pieces of clothing the crest will appear. The new crest is actually a blend of old and new. The original Barbour family coat of arms is mixed with a logo design to create the crest.

The Britprep clothing line is a summer line. According to the Barbour company, the Britprep style is "not quite as clean and crisp as American preppy." Britprep relies on layering so each person can create his or her individual style. According to Barbour, "The collection pays particular attentin to fashion, color and tradition capturing the esssence of 'Britishness'."

The crest is the equivalent of a logo. Creating the new logo is intended to identify the clothing as having been designed by a collaborative effort between Barbour and Yoshida.

Image by Dariusz Daras, www.sxc.hu/

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