London’s West End Seeks Shoppers!

Tuesday 05th of May 2009 02:47:50 AM

London’s West End Seeks Shoppers!

The London West End was busy promoting the area as a shopper’s paradise when the recession hit. Like most retailers, the last year has been very difficult with consumers shopping and spending less. But as the recession begins to ease, it has quickly become time for retail districts to pick up where they left off before the economic crisis.

The London West End is launching a campaign for 50 days designed to bring attention to itself. The initiative is called, “West End It’s Time,” and there will be a series of events that planners hope will bring shoppers back to spend money. The campaign is sponsored by the New West End Company and Westminster Council.

Shoppers looking for everything from sweats to furniture will find a host of shops holding special events that will make shopping fun. In addition, the London’s West End wants to encourage visitors looking for a great place to have a holiday to consider the area. London Mayor Boris Johnson has been under pressure to do more to promote the West End district. The initiative will include concerts, discounts, special events, values, and even traffic-free days. All events are free.

Mayor Johnson said, “It is immensely encouraging to see West End businesses coming together to ensure we keep attracting shoppers and tourists into town during these tough times.” As more and more UK residents stay home or choose to holiday in their own country, the West End hopes to find many of them coming to its part of time to shop and have a good time. The West End Marketing Alliance was formed to develop a plan to encourage people from around the UK to visit. The initiative began this week. The New West End Company representative, Jace Tyrrell, was quoted as saying, “With many Brits choosing to holiday at home this year, ‘West End It’s Time’ is an initiative dedicated to this growing trend.”