The Perfect Christmas Gift...A Sweatshirt!

Wednesday 16th of November 2011 01:47:22 AM

The Perfect Christmas Gift...A Sweatshirt!

Christmas is almost here! Is a hoodie going to be under the tree? Most of us cannot remember when clothing items topped a pre-teen or young adult wish list. Since the advent of video games, skateboarding, and other high-end “toys”, wish lists for birthdays and other holidays rarely include something to wear. The exception, say fashion industry experts, is a hoodie.

Hoodies are simply sweatshirts with an attached hood. It can be a pull over or have a zip front. It can be any color and it can be unadorned or have graphics. How did something so simple that has been around for years suddenly become the hottest fashion item around?

Like most fashion trends the popularity of the hoodie soared when pro- athletes began wearing them outside the arena and they began popping up in movies and music videos. Several Hollywood designers have made a name for themselves designing hoodies alone.

The promotional clothing market has a great opportunity to boost sales if they can incorporate hoodies into the lines they offer clients. Adults as well as children love this comfortable and easy to care for jacket.

Consider creating several mock versions of hoodies to show your clients how their logo can be included on one of these trendy items. If your client is looking to brand his company or increase brand awareness a line of hoodies may just become the new “have to have” clothing item.

The school market is another great market for hoodies. Students and teachers will love having their school logo on either a pull over or zip front hoodie. Make sure to include samples of hoodies with school logos when presenting your lines to school personnel. Hoodies will work well in the athletic department but don’t stop there. Encourage the school purchasing agent to make school hoodies available to the entire student body. You will immediately see a large boost in sales.

Gift or not, the hoodie is here to stay as a popular fashion item. Fortunately, the hoodie is a major part of any promotional clothing line giving you the opportunity to get a foot in the huge gift giving market.