T-Shirts Work for Exercisers!

Sunday 27th of November 2011 12:32:11 AM

T-Shirts Work for Exercisers!

In the ‘80s and ‘90s working out meant making a fashion statement. Comfort was rarely considered when designing exercise wear, designers sought to create tight fitting leotards, sports tops, and bottoms. Fortunately, this trend no longer exists – we are back to working out for the sake of health, not fashion.

What does this change mean for the garment industry? Quite a lot, say industry insiders. Work out clothing, such as t-shirts and sweats, are back in style and are very comfortable. It is commonplace to see women and men in their athletic wear at the grocery store, in the mall, and in restaurants in addition to the jogging path and the gym.

Creating comfortable clothing that serves more than one purpose has extended the reach of t-shirt and sweat suit manufacturers. It is very fashionable to wear t-shirts with anything and anywhere. Hooded sweatshirts are probably the number one fashion accessory of the decade and bulky sweat pants have morphed into comfortable and breathable loose, lightweight cotton pants.

Color is also new in workout wear. Twenty years ago all athletic workout wear was grey, navy, blue, or black. The only colors came from school related athletic wear. Today stores sell a wide range of workout wear in a variety of colors from hot fuchsia to cool teal. The basic blues, whites, grays, and blacks are still popular too, but consumers enjoy having a choice.

Look for the next big trend to be promotional athletic wear. Workout clubs, trainers, gyms, and other athletic service companies are looking to brand themselves. T-shirts and other gear with a business’s name and logo is a great way to get their name into the public eye. If a club gives a promotional t-shirt to each member it gets an untold amount of free advertising, especially if the t-shirt has a hot design and becomes the “it” shirt of the season.