“Fashion Targets Breast Cancer” Campaign

Monday 06th of April 2009 05:34:29 PM

“Fashion Targets Breast Cancer” Campaign

Using clothes such as t-shirts printed with logos, slogans, or messages is not unusual. That is because people enjoy fashion, buying garments, and sharing interests with others. Raising money for charity through fashion events is a great way to attract donors to a cause, because charitable givers are participating in something fun, interesting, and even practical while donating money.

One of the most popular charity campaigns involving fashion is launching this year’s event today, April 6th. Called the “Fashion Targets Breast Cancer” campaign, it has rased over £9 million in 12 years of charity events. The event is being held as a virtual fashion show and includes a number of celebrities such as Jade Jagger, Leah Wood, and Duncan James. People who wish to participate in this fashion show can upload a personal picture, choose an outfit, and then sashay down the virtual catwalk with other famous models.

The “Fashion Targets Breast Cancer” logo is black and white. This year, my-wardrobe.com has agreed to donate 30% of every black and white garment or item sold through their online site to the charity. Sarah Curran, founder of my-wardrobe.com, was quoted as saying, “Breast cancer is something an increasing amount of us have a personal connection to and we are very proud to be able to support such a worthwhile cause. Fashion Targets Breast Cancer has both raised awareness of the disease and helped fund breast cancer research, and we are privileged that we can be part of hopefully another extremely successful campaign this year."

The charity campaign hopes to raise £1 million this year. The money has been used for a number of reasons including research and education. This year one of the beneficiaries of the charity money will be the Breakthrough Breast Cancer Research Centre. The Centre researches new breast cancer treatments. So anyone who has dreamed of strutting down a catwalk in trendy sweaters or high couture dresses can now make their dreams come true and help a worthy cause at the same time.