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Obese Women and Fashion

Thursday 14th of January 2010 11:20:38 PM

Have you ever heard of a sweatshirt with glitter or one that shines? That is exactly what Konquest Premium Menswear created when the company added $10,000 worth of crystals and diamonds to one. But not all glitter is made or precious stones. Some are just updated with trendy trim and designs that make them fashion pieces. Sweatshirts are normally fairly plain and don’t cause too much of a stir in the fashion world. The Konquest Premiim sweatshirt is very different because it glitters the way only precious crystal and gems can shine. The diamond and crystal studded sweatshirt was shown for the first time at the American Music Awards and was worn by pop and rhythm and blues artist Colby O’Donis. But you can take a simple sweatshirt and add your own trim and glitter. You don't have to invest thousands of dollars to be trendy in your sweatshirt.

The addition of diamonds to a sweatshirt is really not typical of the style Konquest Clothing uses in its clothing lines. The clothing is considered to be casual and affordable. It’s hard to imagine an affordable hoodie loaded with 4,000 Swarovski crystals. To complete the rich looking style, this particular sweatshirt also has a zipper pull that is a 3 carat diamond.

The sweatshirt was worn by Colby O’Donis at the AMA awards and to some after parties. The purpose of the outlandish sweatshirt styling was to get people’s attention for two reasons. First, Konquest was introducing a new line of clothing and wanted to get people's attention. Second, the company is also raising money for a charity fund dedicated to building Uganda schools. Up to 30% of the profit from the bids submitted for the sweatshirt that night were donated to the charity.

The sweatshirt were displayed in a number of stores which carry the masculine styled Konquest clothing. O’Donis was chosen to wear the sweatshirt at the awards ceremony because of his tremendous success and popularity with the younger crowd. The new line of Konquest clothing is labeled as men’s casual wear and O’Donis is an excellent representative of the type of customers Konquest hopes to reach with its marketing campaign. O’Donis modeled the glittering sweatshirt onstage during a joint performance with Lady GaGa. If you want to show your fashion style, now you know how to do it. Just take a simple sweatshirt, add some glitter and fake jewels, and you too will stand out in the crowd.

(c ) Image by Karen Anderews, www.sxc.hu/