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Wednesday 19th of November 2008 07:19:26 PM

Levi’s are as much a cultural icon as they are denim pants. Jeans were first developed in the US to be sturdy work clothing with double seams and the ability to withstand a lot of wear and tear unlike traditional cloth pants. For decades, the styling of jeans was basically never changed. Then new styles began to appear as the clothing became more stylish and worn for many other reasons besides as work wear.

The most recent Levi’s branded jeans for women is a perfect example of how the company is maintaining its market niche. Called the Levi’s Ultimate Lift 544, the jeans are designed to fit women needing a derriere lift. Women most decidedly have a different shape than men and the new jeans accommodate that difference. The jeans are carefully designed and manufactured using special denim fabric and fitted styling which includes a cup-shape pant seat. In effect, the back of the jeans is contoured to fit a woman’s body.

The Levi’s President of Wholesale, Loreen Zakeem, said, “The new Ultimate Lift Jean is the latest addition to our great range of beautifully fitting Levi’s jeans for women. There is no bigger fashion feat for women than finding a pair of perfect fitting jeans that make you look amazing, and that’s exactly what Ultimate Lift jeans are all about.”

Jeans and t-shirts are now considered a stylish mixture. Women wear jeans everywhere. You even see jeans on the most upscale fashion catwalks during fashion shows. These new jeans are designed to lift a women’s buttocks in the cup shaped rear. The jeans will be making a appearance in both department and specialty clothing stores. They will be available in three different styles too. Those styles are called slim straight, flared leg and the boot cut.

(c ) Image by Grant Yiu, www.sxc.hu/