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T-Shirts Hung on Line for Charity Program

Saturday 01st of November 2008 02:32:18 PM

Londoners were given an unusual sight last Monday, 27/October/2008, when a long wash line was hung across the Sound Bank. On the wash line were hung a number of t-shirts which spelled out “Add a T-Shirt to Stop Suicide”. This was the kickoff campaign to bring awareness to the fund raising program and the cause.

The unusual campaign was intended to raise money and awareness about the high rate of suicide among young men in the UK. The charity sponsoring the event is called the Campaign Against Living Miserably and goes by the acronym C.A.L.M. A company can buy a shirt for £100. The charity also was awarded a grant by Comic Relief.

The funds will be used to begin an online and texting service which despairing young men can access when needing help. In the UK, 3 men between the ages of 15 and 34 commit suicide every day. The fund raising goal is £50,000.

The funds are being raised primarily through the sponsor of t-shirts. The company that sponsors a t-shirt can add the company logo and a message. When 500 shirts have been sponsored, two C.A.L.M. volunteers will attempt to wear 250 shirts weighing 13 stone.

The Director of C.A.L.M. had this to say about the event: “We deliberately chose this location overlooking the City to launch our campaign, as the recession will inevitably impact upon the lives of more of young men who’ll hit a wall and feel unable to talk to their families or friends.” C.A.L.M. began in 2006 in direct response to the high suicide rate among UK young men. In 2006, suicide was the leading cause of death in Greater London.

(c ) Image by Kyran Yeomans , www.sxc.hu/

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