Sean John Expands Clothing Brands

Saturday 25th of October 2008 04:57:10 PM

The singer Sean Combs decided to expand his company's presence in the fashion business by purchasing the Enyce label. The Enyce label is a casual line of clothing that is primarily denim-based and was owned by Liz Claiborne.

The decision to sell Enyce was based on several factors. The Liz Claiborne company has many different labels under its wing which are requiring undivided attention as retail sales decline due to economic factors. The Enyce brand has a great following, but it is a very distinctive line which is classified as street wear. Liz Claiborne has decided to concentrate on its more successful labels at the moment which means directing enough resources to make a marketing impact.

Sean Combs is a Grammy winner who founded the company Sean Jean. The Sean John company owns a variety of businesses in various industries. These businesses include restaurants, fragrances and record companies in addition to other fashion brands.

The Enyce label joins other brands called Sean John and Zac Posen. Mr. Combs indicated he plans on expanding the Enyce brand through a well designed and innovative marketing program. He said of the Enyce brand, "Enyce is a brand that I have always admired, and they have been a very important player in the young men's sportswear arena for over a decade."

Sean Jean has become a fashion leader in the young men's and boy's clothing industry. The addition of the Enyce brand is a good fit within the current company product line. Mr. Combs said, "Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup." The line will include jeans, polo shirts, jackets and many other items.

Liz Claiborne sold the Enyce because the company felt it could not market the brand properly given the need to put resources into the other brands it sells.

(c ) Image by Maarten Uilenbroek, www.sxc.hu/