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Miss Earth Wales Promotes Eco-Friendly Fashions

Monday 22nd of September 2008 08:48:04 PM

The United Kingdom has been a world leader in the promotion of eco-friendly fashions for many years. But it always benefits a subject when celebrities promote a cause. Recently, the eco-friendly fashion industry got a new promoter when the new Miss Earth Wales was crowned.

The new Miss Earth Wales is Jamie-Lee Williams. She is an avid proponent of people "going green". In other words, she believes in doing everything possible to preserve the environment and this extends to fashion.

Miss Williams won the Wales leg of the Miss Earth UK pageant by proving she is truly interested in the environment and not just the beauty aspect of the contest. Called stunning, she has a psychology degree and teaches autistic children at a London school. She has no problem mixing beauty and environmental concerns. As Miss Williams was quoted as saying, “You can mix glamour and beauty with looking after the environment and I want to be a role model for that – it shouldn’t be a boring subject.”

Miss Williams proved she understands the complexity of preserving the earth's resources by touching on a number of topics. She is as comfortable discussing recycling of household waste, natural make-up use, and food and shopping choices. But she has a passion for eliminating the trend of fast fashion or throwaway clothes.

All kinds of clothes are made as fast fashion ranging from t-shirts to high couture. As she points out, fast fashion prices are often kept low through the use of cheap overseas labor. True fast fashion is worn once or twice and then discarded. As she points out, “I have a real issue with buying something, wearing it once, then throwing it away. I’d rather invest in a quality outfit that will last. You can buy reasonably-priced organic cotton t-shirts that look great.”

(c) Stella Levi, www.sxc.hu