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Wall Street Journal and Fashion

Wednesday 17th of September 2008 06:12:13 PM

The staid Wall Street Journal has long been the icon newspaper for hard hitting business and financial news. There have been articles on fashion, but mostly from a business and economic viewpoint. That is about to change as the newspaper adds a glossy fashion magazine that is a departure from its normal publishings.

The newspaper hopes to attract readers other than the stereotypical business reader. The magazine will be called WSJ and is intended to appeal to a select group of readers. Michael Rooney, chief revenue officer at the Wall Street Journal Rooney described "the ultimate demographic," as a "reader with an average household income of $265,000 and $2.9 million in assets, who took seven leisure trips last year and spent 16 days sailing." The interesting thing about this magazine is that it's being added during a time other newspapers are struggling to stay afloat.

According to the Wall Street journal the magazine is intended to attract more advertisers to the paper and the magazine. Advertisers in the first issue include Burberry and Louis Vuitton for example. WSJ will focus on fashion, travel and sports that appeal to the "ultimate demographic". Trendy printed t-shirts and polo shirts high couture fashion and sporty attire will be just some of the fashion styles included in the magazine. Other stories will cover a variety of topics of interest. The Wall Street Journal has a circulation of 960,000. The magazine will first be printed quarterly with plans made for monthly printing in 2009. The magazine will have 104 glossy pages and will be included in the weekend Wall Street Journal newspaper in the USA and in the Asia and Europe Friday newspaper edition.

WSJ editor-in-chief Tina Gaudoin was quoted as saying the magazine would have the "DNA of the Journal running through its veins."

(c) Franxis Valadj,www.sxc.hu