Mode City Clothing Retailer Moves From Lyons to Paris

Thursday 11th of September 2008 02:48:44 PM

Mode City Clothing Retailer Moves From Lyons to Paris

The Mode City trade show decided to move its fair from Lyons to Paris this September. The trade show was moved only for business reasons and not because it was unhappy with its Lyons fair location. Paris is considered one of the fashion capitals of the world so it's a natural location for a fashion trade show. The initial show in Paris ran from September 6th to the 8th. The fair format was changed also. Instead of fourteen exhibit sections there are now only four. The four major events are Cocooning, The Essentials, Young Fashion and Designers.

According to Séverine Marchesi Bendib, the fair's exhibition manager, "It was confirmed from the fair's first day that the number of visitors had risen by 6% compared with the last Mode City event in Lyons." Part of the reason is attributed to the fact that Paris is easier to reach by plane and only requires one plane ticket. At the fair itself, one pass was all that was needed to gain access to each of the fair events.

The goal Mode City set for its move is to present is clothing labels in a way that confirms its reputation for quality lingerie and beachwear. Exhibitors showed the latest in swimwear, cover-ups, t-shirts, beach accessories and other leisure clothing including lingerie. Mode City has been in operation for over 20 years and this move proved to be a good move in all ways. The four sections included over 800 exhibitors showing summer lingerie and beach fashion.

Following Mode City to Paris is Interfilière which is another fair with over 300 exhibitors. The exhibits include the display of innovative fibers and new material technologies. Also included in the Mode City trade show are a variety of speakers and conferences.

( c) Afonso Lima,www.sxc.hu