TOPMAN.COM has made it possible for American shoppers to begin purchasing their clothes online. When you go to the retailer's UK web site, there is a link which takes USA shoppers to the site where they can purchase TOPMAN clothing using U.S. dollars. TOPMAN is a well known store on London's Oxford Street and is considered a trend setter in men's casual fashions.TOPMAN sells a variety of men's clothing including tees, trousers, shirts, jackets, sweatshirts and many others. The USA Web site gives USA buyers access to the same 1,500 fashions that are available to the UK buyers. TOPMAN specializes in what is called "fast fashion" which means the clothes offered for sale change often and rapidly. They are not sold for long term fashion use. This promotes frequent purchasing of new clothes.
TOPMAN plans to open a store in New York in the fall of 2008. In the UK TOPMAN is legendary for its men's styling which is always casual. The web site will have areas dedicated to particular clothing lines such as printed t-shirts or trousers or denim. The USA buyers get the pleasure of shopping an exclusive line of character t-shirts which memorialize London people and events. The shirts are available for purchase only on the USA web site. The special edition t-shirts will be issued in a limited number and will be changed every 3 months or so. Just to prove the TOPMAN casual men's line is unique, the first printed tees are dedicated to Jack the Ripper and the 1888 murders.
The TOPMAN.COM site includes a variety of clothing but also media enhancements. For example, you can see trend videos showing the latest fast fashion. There is stylist information, music, competitions and virtual looks. There are also guest editors and a newsletter. The much anticipated arrival of TOPMAN in the USA is expected to rapidly catch the imagination of USA buyers.
(c) Jyn Meyer,www.sxc.hu