Competition to Design T-Shirts for Cannes International Advertising Festival

Levi’s and T-Shirts Make a Fitting Outfit

Clariant Makes New Dyes For All Clothing Including T-Shirts

Reebok Fitness Shoe Fun…Are Fun T-Shirts Far Behind?

Tuesday 26th of August 2008 06:54:53 PM

Reebok is on the move again as a sports shoe and clothing retailer that believes in being ahead of the trend curve. The company has announced the results of a research study it did on women and fitness. Surprisingly to some, the study showed women believe in fitness and getting regular exercise, but want it to be more fun. Apparently many women feel the concept of fitness does not have enough fun in it to be motivating. As a result, fitness is seen as a chore and is treated like one. This means the women don’t work out as often as they should, because they see the process of getting fit as boring.

The study was completed by GFK/Roper Worldwide for Reebok. Reebok is a subsidiary of the Adidas Group and sells athletic wear including footwear, clothing such as t-shirts and shorts, and fitness accessories. The study included responses from 15,000 women around the world. The results of the study indicated that up to 25% of the respondents do not exercise regularly and part of the reason is sheer boredom.

But though the women survey admitted they either did not exercise enough or not at all, the results also verified that women find getting fit to be empowering. Unfortunately, the boredom and the view that exercise is a chore often overrides the potential transformation getting fit can bring to a woman’s life.

Reebok announced it is going to bring excitement, fun and interest back to fitness by responding to the needs expressed in the survey. The company has partnered with a group called the Reebok Global Instructors to find new ways to bring a fresh approach to fitness and fitness clothing. A new website for women will debut on September 15, 2008 at reebok.com/women. This will be an ongoing project to get women to change their attitude toward fitness while motivating them to get moving at the same time.

Judging by the pictures of new athletic lines to be appearing, you can count on the Reebok sports shoes for women to become much more appealing in terms of styling and colours. If the shoes are going to be more inspiring, you know the redesign of t-shirts and sweatshirts can’t be far behind.

(c) Lotus Head,www.sxc.hu