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Suppliers of Polo Shirts Interested in Retail Study That Gets to the Bottom of Chinese Body Shapes

Wednesday 13th of August 2008 05:13:04 PM

Retailers in Western and European countries are taking note of a study of Chinese body shapes. The Chinese clothing market offers a huge retailing opportunity and Western clothing sellers are making plans now to expand into this market. The study of Chinese body shapes revealed that Chinese women are much smaller than western women which impacts clothing design and cuts.

When Chinese body measurements were compared to US and European bodies, it was determined that Chinese bodies are generally smaller and more uniform. For example, Chinese women have smaller busts and waists. They also tend to have narrower hips. Chinese men are slimmer and so their chest and waist sizes are very different from men's body shapes in the US and the UK. By the way, body shapes in the US and UK are similar in most aspects and so clothing can be produced which fits both country's customers without problems.

What this means for clothing retailers and sellers of Wholesale T-Shirts is they will have to be able to accommodate almost twice as many clothing sizes in order to reach the Chinese market on the same level as they reach Western and European customers. The study was completed by Alvanon of New York and involved 28,000 people frequenting clothing stores in various Chinese regions.

The Chinese clothing market is simply huge. The market is expected to reach $184 bn or £95 bn per the Euromonitor International. Chinese citizens are becoming wealthier and as a result are more interested in fashion clothing such as specialty t-shirts and Polo Shirts and custom sized sweatshirts.

Interestingly, the Chinese people are growing heavier due to changes in their lifestyles such as increased numbers of people living in cities. These changes include dietary changes which are having the impact of changing the younger Chinese bodies into the same forms as Westerners and Europeans. Clothing retailers will have to stay on top of the sizing issues as they move into the Chinese market.

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