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Will the T-Shirts Play Music?

High End Chains Trying Not to Discount Polo Shirts

Sweaters for You and Spring for Fashion

Wednesday 23rd of July 2008 08:49:03 AM

Whilst Hypercolour Tees may have been the fashion during the early 1990’s, it has once again returned as the newest fashion. It seems that the fashion mining of the 1980’s has ended and we are now scouring the 90’s for the latest fashion trends.

The original craze for Hypercolour tees was started in 1991by Generra Sportswear. The heat-sensitive tees changed colours as if by magic. If you touched a purple t-shirt, you would leave behind a hot pink fingerprint. If you boogied down, your green t-shirt would then be splotched with hot spots that were a bright yellow.

Hypercolour tees were propelled into stardom with cameo appearances on television shows such as “Beverly Hills 90210” and MTV. The fluorescent coloured tees that bore the Hypercolour logo quickly became a status symbol among the school age followers as the tees began to sell out everywhere. However the novelty of the tees faded quickly, much like the shirts, from yellow to green or pink to purple. Generra Sportswear went bankrupt and the term Hypercolour was soon forgotten.

But all things, both good and bad in fashion will come back at some point in time and the craze for Hypercolour tees is no different. However, this time the fashion trend is taking a bit of a more fashionable trend. There is a racer back tank dress and a cotton scarf by the Los Angeles line Anzevino and Florence. The items start out lavender or aqua and turn pink or yellow. British designer Henry Holland also took inspiration from the early 1990’s Vogue photos of Axl Rose and Stephanie Seymour. He has provided us with heat activated denim shorts, T-shirt and minidress, each in a neon print that would be befitting of Will Smith’s reign as the Fresh Prince of Bel-Aire.

Bodyfaders.com is offering a rainbow of colour changing tees and Puma is now offering shoes that change colour. Keep in mind that all of these Hypercolour items are dyed with a pigment that is heat-sensitive. You can wash them in cold water, but bleaching them, ironing them or drying in a hot machine will ruin them.

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