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Uniqlo Expands Advertising with UT Project

Monday 07th of April 2008 08:10:42 PM

T-shirts are one of the best ways to voice your opinion about a political view, product or just about anything you want to say to the public. Many companies are basing their t-shirts designs on this freedom of expression. It provides companies a way for their customers to get a shirt that fits their style and voice what they want to tell the world.

Uniqlo is one of these companies. Marketing Week reports Uniqlo recently started a UT project campaign. This campaign is mainly an advertising campaign, shown around the world. The t-shirts design made for the UT project is by artists and designers and sold in its stores.

The expansion made possible by the US agency MP Creative and Naked. Naked will be handling the planning and buying of the ads. MP Creative will be handling the press and ads featured outside. In addition, there will be ads in magazines featuring famous actresses.

To learn more about the campaign or see what types of shirts part of this project, visit http://www.uniqlo.com/us/.

(c) Barbie Pido,www.sxc.hu

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