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Fruit of the Loom Mail Campaign

Friday 01st of February 2008 04:28:21 PM

Precision Marketing reports that Fruit of the Loom is stepping up their marketing in the New Year. This clothing retailer has decided to start a mail campaign in hopes of bringing more attention to the company and gain potential stockists. The mail campaign has been designed to let these stockists know about Fruit of the Loom products in an innovative way.

There will be two mailers sent to potential stockists. These mailers will be sent over one week, one after the other. The first mailer will have items that look like they are collectibles from the company. This includes literature with stickers, fabric swatches, posters, and a pin badge. There will also be a fact book, which will discuss Fruit of the Looms position on environmental issues since it has been a hot button topic these days.

The second mailer will support the first and will basically be the clincher in the marketing approach. Potential stockists will receive something called a ‘timeless collection box’. This will have pricing for products and brochures to show potential customers Fruit of the Loom products.

Fruit of the Loom sells everything from t-shirts to underwear. The clothing is comfortable to wear and they have a long history of providing quality undergarments and shirts. To find out more about Fruit of the Loom, visit the website at http://www.fruit.com/.

(c) Benjamin Earwicker,www.sxc.hu