Because most teenagers have access to computers and printers, creating unique designs for t-shirts is easy and affordable. Avery Dennison Office Products Company recently introduced easy-to-use t-shirt transfers that can be used to create the designs for the shirts that allow teenagers to display their sense of humour, points of view, and other emotions that may not be represented on mainstream casual clothing. "Using only a computer and a printer, teenage girls can now easily create their own custom designs or import pictures and graphics to personalise their wardrobes. Of course parents should still assist with the ironing-on process. With Avery's new T-Shirt Transfers, parents can stop asking 'Where is your self-esteem?', and encourage their daughters to 'Wear your self-esteem!,’” said the director of marketing for Avery Dennison, Tracey Glenn.
For parents who are concerned about the types of T-Shirts their children are wearing, allowing them to create their own is a way to monitor teenagers without restricting them from wearing T-Shirts. “It's easy for young girls to get caught up in the trends, which often include demeaning messages that don't truly reflect who they are," said Glenn.
T-shirt transfers are washable and will not fade even after multiple washings. They can be used on polyester/cotton blend fabrics that make up a large portion of blank t-shirts. "Avery's new T-Shirt Transfers allow teens to create their own positive messages and with the new Color Shield™ formula, the designs will last longer,” said Glenn. Color Shield ™ is protected by a patent that is held by the company.
(c)Nick Frost, www.sxc.hu