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Fashion Designers with an Eco Mission

Thursday 06th of September 2007 02:30:20 AM

Designing clothes made from environmentally safe materials isn’t always easy. Since many clothing manufacturers in the industry don’t want to carry the costs of manufacturing clothing using expensive materials such as recycled plastics, organic cotton, and other natural fibres, designers have had to get creative not only with colour, but also with the designs themselves. Many design T-Shirts, pants, skirts, and other causal items and sell them to select customers who can afford them.

“Without a doubt, the most difficult part of designing sustainably is the sourcing of fabrics and materials. Choice is extremely limited in terms of colour and print—largely because most mills and suppliers have very high minimums for customising fabrics... As consumer demand for sustainably produced clothing grows, we hope the manufacturers will be willing to broaden their range of stock fabrics and colours,” said designer Bahar Shahpar, who designed pieces for the first annual U.S. Green Building Council’s Emerging Green Builders New York.

Educating consumers and reassuring clothing manufacturers is not always easy to accomplish. Consumers expect a certain level of quality, and manufacturers cannot always afford to produce it when working with expensive fabrics. I think we will continue to see a lot of this fractured environmentalism, where some people may be concerned with emissions and global warming, but not with toxins or water conservation. My mission became eco-friendly clothing because I found it my biggest challenge in living sustainably,” said designer Jill Danyelle.

(c)Agata Urbaniak, www.sxc.hu

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