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Polo Shirts More Than Just Casual Wear

Sunday 02nd of September 2007 10:27:14 PM

Polo Shirts, even though they have long been a symbol for casual weekends playing golf, are usually made of heavy woven cotton or polyester blends that can become uncomfortable when worn outside in warm temperatures. But some companies have shifted from using synthetic materials to using finely woven cotton in order to help reduce the amount of sweat build-up and itchiness that some people experience whether playing golf or enjoying a day out in the sun.

“The shirts are the paragon of craftsmanship and quality. Take for example the golf shirts and collared polo-style shirts sold under the sub-brand UBNY - United Boroughs of New York. The fabrics are from Italy. The Egyptian cotton is two-ply and double-twisted so it's durable, but feels like silk against your skin. Additionally, you get great bang for your buck. Besides a smooth and durable cotton, you get a more silky type of shirt. Long staple cotton is the closest we can get to true silk. The two-ply makes it more durable, but they won't unravel or 'pill up,’” said designer James Jurney, owner of Seize Sur Vingt, a US based clothing company that imports its shirts, Polo Shirts, and other clothing all over the world.

Creating Polo Shirts that are durable, comfortable, and fashionable is a tough task, but one that Jurney and others are becoming experts in. “Quality is our most important goal. We spend a lot of money on tailoring to make sure the fit is good. It's so critical to a good product, but it's so important to our end product being as good as possible. Developing the brands took a while, but it's moved well. We want to offer a solid, good product at a fair price, luxury products at a price that isn't a nosebleed. At too high a price point, you're losing a lot of customers,” said Jurney.

(c)Josep Altarriba, www.sxc.hu