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Using Sweatshirts and Other Apparel to Win Support

Sunday 08th of April 2007 02:23:44 AM

When political candidates need to increase public awareness and support, they usually give speeches, meet people on the street, and hand out fliers. In the UK, Hazel Blears, who is running for the Labour Party’s Deputy Leadership, has decided to sell T-ShirtsSweatshirts in order to secure a win. She and five other candidates from the Labour party are in the running for the position. Other candidates include Jon Cruddas, Alan Johnson, Harriet Harman, Peter Hain and Hilary Benn.

“I think in politics you've got to be able to campaign. You've got to be able to be a bit eye catching, then ... you can really get your serious political messages across,” said Blears. T-Shirts bearing the phrase ‘Nuts About Hazel’ and ‘Deputy Leader of the Pack’ seem to be crowd favourites. T-Shirts and other apparel are available for sale on Blears’ web site. Those who want to win a free ‘Hazel Beers’ beermats, will have to be one of 10,000 people to ask for one.

Selling Sweatshirts and other items online is a great way to instantly create name recognition and help increase support for a cause. While Ms. Blears will still have to meet and greet supporters, it will be easier to persuade others to join her campaign because she is more recognizable.

Liberal Democrat candidates running in their own race have also been selling Sweatshirts and other apparel as well. Sir Menzies Campbell released ‘I’m a Minger’ shirts in order to win votes. Reaching out to voters through marketing materials has long since been the way to persuade people to vote. The internet has given candidates another way to sell their message along with goods that voters can use to show their support.

(c)Andre Luiz Geronymo, www.sxc.hu