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Macy’s, Target, and Others Enact Employee Dress Codes

Friday 06th of April 2007 08:57:54 PM

Being able to instantly recognize an employee is the reason why many companies are returning to work uniforms. While the dress standards are unique to each retailer, employees who wear the same or similar clothing are able to better serve customers and not have to worry about what they should wear from day to day. For example, Target discount stores require employees to wear red shirts and khaki pants to work each day. Polo Shirts, crew neck tops, and T-Shirts are acceptable as long as they are professional in appearance.

Over the years, retailers have tried to find ways to improve customer service in stores and retail outlets by placing like items together, arranging stores that have easy entrances and exits, and opening up more check-out counters. Adding uniforms is not a new concept, but one that should help customers and earn stores more in profits. “It has a whole lot to do with the kinds of products being sold. Everything you do in the store sets expectations for customers — the layout of the store and how customers are dressed,” said assistant marketing professor at Texas A&M University, Janet Parish.

Adding a dress code is also beneficial to employees who may not have the resources to buy new clothing. Many people who work in retail stores use their earnings to support their families. This is especially true of smaller regions where jobs can be scarce. Being able to buy a few shirts and pants is less expensive than buying different outfits for everyday wear.

Some stores give T-Shirts to their employees that have the store name printed on them as a way to encourage branding. By implementing employee dress codes, companies will increase their business, increase their profits, and make it easy for employees to get dressed for work each day.

(c)Thomas Egger, www.sxc.hu

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