For those who want to wear colourful tank tops, T-Shirts, and other apparel, Suntrail Clothing has many options. Inspired by the Caribbean, the clothing takes its colours from the sunsets, beaches, and local people. “The goal is to create a catchy and creative way to share the warm sunshine, tranquil blue waters and white sand beaches of the islands with men and women around the globe,” said owner Berris Jones.Jones’ mother is a seamstress who inspired him to go into the fashion business. Jones’ wife, who was a cosmetologist, helps him with the colour palate. With this support, Suntrail Clothing is able to bring quality clothing that is colourful and fun to those who want to be reminded of warm breezes whenever they wear T-Shirts and Polo Shirts.
But spring and summer fashions are not the only clothing the company has to offer. Suntrail clothing will also feature a fall line this year as well. “In the fall, we’ll do Sweatshirts, jackets, some pants, and some accessories like hats. We have to test the market and see what customers need,” said Jones. Combining colour, music, and art of the Caribbean, Suntrail Clothing has been worn by celebrities Robert Nesta Marley, Jimmy Cliff, Shaggy, and Sean Paul.
Marketing the clothing as fun wear is one way the company has been able to market itself. “We are not selling clothing, we’re selling fun. We’re creating the kind of clothing line to make people who think about having fun think about Suntrail,” said Jones. Offering a wide variety of colourful clothing for the spring and summertime should prove very profitable for the company. Clothing is available online and in certain clothing stores.
(c)Paul Heer, www.sxc.hu