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Schools for Economic Change

Monday 05th of March 2007 03:10:23 PM

Partnering with Edun Live, a division of the social conscious clothing company started by U2 singer Bono and his wife, Ali, the Farmer School of Business at Miami University in Ohio, has decided they would buy Blank T-Shirts made by workers from impoverished countries in Africa and sell them to university departments so they can create logos and other prints. Edun Live supplies workers with jobs so they will be able to support their families.

Brett Smith, an assistant professor at the Farmer School of Business, decided to start a student run business in order to give students training and experience. His idea was to educate student in real world business instead of learning about it from guest lecturers or classroom discussions. While these exercises will still take place, it is important for students to understand that there is more than one way to create a business and that businesses can be profitable while still helping others.

Business students sold over 1,500 Blank T-Shirts, which meant the program was a success for students, but if they were going to help those in Africa, they were going to have to think larger. “The ultimate mission is to maximise the value in Africa. To be honest, to scale this we need to roll it out across the world,” said Smith.

Students in the program decided to contact other schools and offer them their business plans. “Though the Farmer students involved in the project are undergraduates, there is no reason why the projects could not be implemented by MBA students in other business schools, said Smith. Other schools have responded and have agreed to adopt the program and use it teach and help others. So far, schools in the US and in the UK have agreed to try the program.

(c)Luka Veselinovic, www.sxc.hu