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Campbell Soup Company Helps Fight Heart Disease

Saturday 03rd of February 2007 03:36:34 PM

February is American heart month in the United States and the Campbell Soup Company is making sure that people are aware of heart health by creating clothing including T-Shirts and red dresses. Among those who are helping the company are actress Lorraine Bracco and clothing designer Michael Vollbracht.

In a press conference on Feb. 1, Bracco wore a red dress designed by Vollbracht which will be auctioned off online in order to raise funds for heart disease research and heart health public service campaigns. Vollbracht also designed T-Shirts bearing familiar Campbell soup labels with a red heart in the centre. Half of the proceeds will be donated to Go Red for Women, which helps promote heart health awareness for women. Heart disease is one of the top killers of women in the US.

Vollbracht said of his participation in this campaign, "As a fashion designer and illustrator whose work involves helping women look and feel good, I am proud to use my talents for Campbell to call attention to an important cause. I hope the dress and the T-Shirt inspire people to help support the important efforts of the American Heart Association to reduce the prevalence of heart disease."

In addition to this campaign, Campbell has introduced more heart healthy soups and juices to consumers that bear heart healthy labels.

Lisa Walker, Business Director for Campbell's Wellness team said, "As part of our ongoing commitment to wellness, we continue to create and offer a variety of reduced sodium products that allow people to enjoy their favorite foods while still making health a priority.” We are proud to support the Go Red For Women movement and to help educate women about how they can prevent heart disease."

T-Shirts are available online and the red dress worn by Lorraine Bracco will be auctioned off on ebay very soon.

(c)Fergus Currie, www.sxc.hu