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Bono and Wife Promote African Trade

Irish rock star Bono and his wife have started a business project with college students in Ohio. The students who are based at the at Miami University’s Center for Social Entrepreneurship purchase plain cotton T-Shirts that have been made in Africa and resell these on to other companies. Their aim is to help improve the trade and employment issues that are faced by people living in Africa. Bono and his wife Ali Hewson created the company Edun in 2005 to create clothing in countries such as Africa and to help the people in these countries. Edun is based in Dublin in Ireland and they say their purpose is to trade with people not aid them. Bono is famous for his attempts to help people in developing countries.

The team of fifteen students from the Miami University’s Center for Social Entrepreneurship have sold 2,600 T-Shirts since October and have made a profit of one dollar per shirt. The business development manager, Christine Driscoll, for Edun Live which is the sub-brand that consists of the T-shirt line says that plans are in the making to expand a similar model to the Miami version to other campuses and hopes to have 40 by 2011. “We have the blank T-shirts that we screen-print with custom designs” said Andy Mitchelides, president of Edun Live on Campus. The students buy T-Shirts for $4 each and then sell them to to campus organizations and other groups for $10 each. Bono is the lead singer for the group U2 and has joined the ONE campaign to help end poverty and AIDS.