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Arvind Brands Relaunches Excalibur Line

A brand called Excalibur by the company Arvind Brands that is based in India, have launched their Fall/Winter collection. The Excalibur collection is available in five ranges. Arvind Brands have relaunched their Excalibur brand with a new look, they have changed the logo, their image, range of products and revamped their retail stores. Their makeover is designed to attract young men who require a whole new wardrobe of fashionable working men’s clothes. They sell a wide range of stylishly cut jackets, trousers, Sweaters, blazers and suits.

The Excalibur Fall Winter collection includes Sweaters in a variety of colours as well as corduroy shirts and trousers. The winter wear collection is designed to have a sporty feel about it as well as fashionable. Their Sweaters are also available in classic designs. Excalibur claims that you can wear these clothes anywhere and are suitable for all purposes. Excalibur have also started selling more types of clothes other than shirts. The company have chosen the model Milind Soman as the ambassador for their brand and have launched media advertising to promote their products. Arvind Brands is a subsidiary of Arvind Mills, which is the third largest denim manufacturer in the world. Arvind Brands have licenses from companies worldwide such as Wrangler and Tommy Hilfiger to create their brands of clothing. Arvind’s own brands include Newport, Flying Machine, and Ruf & Tuf in Jeans and Excalibur .